A BETTER WAY TO COFFEE
mugshare is a social impact program that aims to eliminate the need for single-use cups by providing a convenient reusable alternative through a deposit-return system.
By creating a network of partner locations, we aim to use collective action to systemically disrupt single-use culture.
So why mugs?
In the city of Vancouver, 2.6 million single-use cups are thrown out each week. These cups end up in the landfill, in the streets, and even in our oceans, making up 22% of all litter. Single-use items like this cost the city $2.5 million annually to collect. They're also full of chemicals like BPAs, phthalates, and PFOAs, which can be harmful to both the environment and our health.
All of this sounds pretty bad, right? But here's the crazy thing: we already have a solution, and it's been around for years! Introducing: the reusable mug.
The truth is, we've gotten used to the convenience of disposable cups. They don't need to be cleaned, or carried around, or remembered (especially if they have to be remembered before your morning coffee).
mugshare was born out of a drive to shift the social normal around single-use waste, without asking individuals to do more. By replacing the infrastructure around single-use take-out with a convenient reusable alternative, we strive to make it easy for anyone to enjoy a drink on the go - without the waste. Our mission is to build a network of business owners and individuals that is centered around collective action to systemically disrupt single-use culture. In doing so, we aim to help create a world where a foundation of reciprocity, gratitude, and respect replaces a system of consumption and waste that disproportionately harms oppressed communities and vulnerable land and ocean ecosystems.
*Stats from the City of Vancouver's Single-Use Item Reduction Strategy. It's a great read!